As Simon Sinek said it all starts with a “Why” When designing a road map for a new idea another important question we can ask ourselves is “what do I want?” Asking this question every time we arrive at an answer not only does it afford us clarity. But it’s a formula that helps us become specific with our ideas. As an exercise the next time an idea pops up, write it on top of the page and ask this important question, “What do I want?”