192 20: Keeping To The Promise

David Ramontsi
2 min readOct 6, 2020


Photo by Erik Mclean on Unsplash

Mcdonalds introduces an instore self-service ordering system.

Getting into the store you can place an order without talking to anyone.

The first time a customer engages with a staff member is when they collect their order.

The system eliminates a few things which customers can experience as resistance.

There is less back and forth when ordering and it is convenient to know what’s in stock and what’s not.

What Mcdonalds did is brilliant, giving their customers control.

And this is a good example of how to keep to a promise and how that’s beneficial.

A few years back when Mcdonald introduced this system no one knew things would be the way they are today.

We are practising social distancing and avoiding human contact by any means.

People want assurance for their safety and not to contract the virus.

So this proactiveness has given Mcdonalds an advantage, one that is good for a sit-in business.

They’ve leveraged a proactive idea into something that will make customers feel more at ease.

And one can doubt that their walk-in customer count would be as affected as other restaurants where customers feel more vulnerable.

This note was originally published on www.blvckuniverse.co.za

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David Ramontsi

I experiment with ideas and I write about them. My topics range from creativity, marketing, project management to entrepreneurship and culture.