167 20: The Value Promise

Our promise to the customers is very valuable.

It is the first thing they look for when coming into contact with our brand.

So when we develop a promise it has to be clear for them to understand.

And as important we on the other hand have to understand and know what we promise.

Because it helps to make a promise that will make a difference and also make us different.

That’s where the value lies.

This note was originally published on www.blvckuniverse.co.za

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