There’s no optimal performance in average output.
Average output creates a bottleneck.
Because work of the same average flocks together.
Average is what comes out of the word “just”
There is no real obligation, we are just involved and not committed.
We use average to draw the line between just being busy and productive, solving the right problems and constantly recycling old ideas.
But there is a way to beat average.
It starts with accepting that we are different.
We then do things in a way that embraces that difference.
Because no one can beat us when we are the best version of ourselves.
Progress almost never happens with average, it conceals potential and diminishes opportunity.
The next time we think of just doing something, it’s important we ask the question is it worth fitting the description?
When we realise our difference we begin to eliminate average.
That’s how we create work that makes a difference and we know matters.