To an ordinary South African each day is becoming a challenge.
People are losing jobs and there’s a dire need for survival.
As this happens more people feel the nudge, and are challenged to step out of their comfort zone.
Out of distress, more people are starting businesses.
Everyone is selling anything they can get their hands on.
Subjecting one another to each other’s need to survive.
You have to buy this and I am selling that.
So many of us can do this for so long.
At this point, the only way to overcome the noise is to rather focus on finding valuable solutions to real problems.
So you spend less time fighting for the little bit of the edge of attention left in the market.