Everything was exciting until we got to the budget cost.
How much will it cost?
It is quite expensive or it is very cheap. At least it will get the job done.
Many ideas get sidelined because of budget cost. Even big companies struggle with budgets. Why is it not possible for big businesses to use a small business budget? Because it won’t scale.
Wherever you are in the cycle there’s a level of expensive or cheap you can afford to operate in.
If it’s so cheap that it will reflect in our work or hurt our reputation. It is not worth it. It doesn’t matter even if it gets the job done.
However, if it is expensive, gets the job done and secures us new opportunities. It’s worth it, only if you have the agility to sacrifice some of the commodities you have built that no longer serves a purpose.
The mind easily draws to the worst part of our experiences. Hence we are constantly on duty to remind others of the best parts of our business. We are the best in the industry and we have been around for over a hundred years.
So, how much will it cost?
It must not cost us our dividends. Just make-belief, we’ve been doing this for some time and we are not about to change because of a pandemic, we have invested quite a lot into existing ideas.