029 20: Perceived Value
From time to time the fastest way to shutdown a proposition is to reject the cost that comes with what needs to be implemented.
In as much as we get caught up looking for certainty about a likely outcome before we are willing to try or invest in an idea, often the attached value and cost becomes the determining factor.
With the progress of one project after the other, we learn that ideas differ. Their cost or value is dependent. Some require a human resource investment, other raw materials or a mere cognition to move them forward. Consequently, the two that we care most about is time, next to money.
While the immediacy of accumulating may feel like progress, that isn’t the only thing that keeps a business going.
It is also the time or set of circumstances that makes it possible to do something. The intangibles that differentiate it.
These elements may not be visible on the budget list today, but they might just be the reason the business thrives and moves forward.
The kind of projects we invest in sends a signal the kind of company we aspire to build.